Hey MOGlodytes! The MOGmobile is on hiatus for maintenance, so in the meantime, check out a bunch of photos of the MOGmobile carousing about town with fans and locales, on MOG’s official Facebook page. Here’s a shortcut!

Hey MOGlodytes! The MOGmobile is on hiatus for maintenance, so in the meantime, check out a bunch of photos of the MOGmobile carousing about town with fans and locales, on MOG’s official Facebook page. Here’s a shortcut!

The MOGmobile will be visiting all kinds of parties and events in the Bay Area, giving out free months of MOG and demo-ing our crazy-awesome mobile apps. To keep up with us, follow us on Twitter! We are: theMOGmobile. Add us to your Twitter feed now!
Thursday, August 5, 2010
Our dear MOGmobile, with fur freshly coiffed and cargo area miraculously transformed into chill-out party lounge, has made the long trek home from Portland, Oregon and the clutches of our highly-esteemed designer Charley Wheelock to once again wreak delightful promo havoc upon the Bay Area!
The MOGmobile got right back in the mix with a visit to the SF Weekly’s All Shook Down festival in North Beach. Check out some pics from the party! We’ll post more photographs of the lounge and future events shortly.
Here’s our intern Jordan Braun manning the MOGmobile at the party:

A lot of people saw her new hair-do!



She was enjoyed by all ages:


Go MOG!!

[posted by Zoë Gholson, with photographs by Jordan Braun]
We’re celebrating our big win (“Best Cloud Music”!) in this year’s “Best of the East Bay” edition of the East Bay Express by partying down at the Best of the East Bay Party this Friday, 5-11pm in Oakland’s historic Jack London Square. This free, all-ages annual party can’t be beat and we’ll have the MOG Mobile there spinning sweet tunes in the Gearhead Garage! RSVP here, and come and join the fun!

[Zoë Gholson]
Monday, June 7, 2010

Duct tape, staples, screws, blue foam, luan, chicken wire, wood glue, gorilla glue, expanding foam, zip ties, polyester resin, gum and Spandex are some of the materials I removed from the MOGmobile dome to make room for the brain. In the wine world MOG stands for “material other than grapes”. I think it refers to earwigs and things that find their way into the wine. They are allowed to have a certain % of earwigs.
So I removed all the material other than MOG that constituted the plug upon which we laid the fiberglass. This is to make room for the new roof mounted remote control arm mechanism (garage door opener) and the AC unit. It will also house some lovely lights to back light the brain and eyeballs.

The chicken wire that I pulled out tells the story of how blub blubs drill. Sometimes the chicken wire would catch the drill bit and wrap around it, wreaking havoc beneath the fiberglass shell, as it augered up sparrows’ nests of junk drawer plug debris. What makes it such a blub blub thing is the effort and determination it took to make these gnarly knots. They are like wasp nests. Some are so tightly bound, I can’t imagine why the blubs didn’t stop drilling and reverse it. I love the resolve but the execution is questionable. It did make for some nice photos.

[Charley Wheelock, reposted from his personal blog]
Sunday, May 30, 2010
Not unlike the wizard of Oz, my job now is to give some substance to the appealing yet gutless shell that is the MOGmobile. I am hoping that after installing a brain, everything else will fall into place. Western as that may seem.
[Charley Wheelock, reposted from his personal blog]
Monday, May 17, 2010

I live in a fantasy world. Here is the proof. This is my house today. How could I justify a bad mood?
The MOGmobile is back. It has been on a 4500 mile tour and is ready for an interior makeover. Lounge is the word I have been given. I will keep you posted.
[Charley Wheelock, reposted from his personal blog]
Monday, May 17, 2010
I miss the MOGmobile. I recently delivered her to Portland so she could get her hair did. She likes to be flossy 24/7. Charley is also going to put an überpimpin’ lounge into the cargo area of the van and beef up the stereo system. I gotta say…I really enjoyed the lovely scenery along the two-day drive to Portland, and meeting Charley’s family was really fun too (whadda lucky guy!). I can hardly wait to see my best girl after she’s been all gussied up. In the meantime, I’ll try my hardest not to pine after her sweet polyurethane smell and fuzzy, booty-caressing driver’s seat.
A cozy moment between us, for old time’s sake:

More adventures await! Over and out.
[Zoë Gholson]
Monday, March 22, 2010


Show IPA–noun1.a cultivated plant, Lactuca sativa, occurring in many varieties and having succulent leaves used for salads.
Show IPA adjective,-er, -est, noun–adjective1.bloated with opportunity, oozing good fortune; dripping fortuity, etc: the future looks vast.Monday, March 29, 2010
I thought I knew what to expect before I took Fuzzy on her maiden voyage to Austin, TX and back for SXSW. I thought people would be curious and amused. But the actual visceral experience of watching the human psyche process the playfully absurd, and witnessing the brilliance of the blue beast as a promotional vehicle for my company…these things truly surprised and delighted me on a daily basis.
The MOGmobile was ideal for an environment like SXSW, where parties/events are constant and plentiful and traffic is slow enough to allow people long gandering, appreciative grooving to my stellar jam choices on the thumping pumping external sound system, and convenient accepting of hand-outs of free trials of MOG. Everywhere we trekked we started dance parties and inspired catcalls. But, wonderfully enough, the predominant response from people is: “WHAT IS MOG!??”
One day during SXSWi my wonderful co-pilot Kateri O’Neil (see her blog here) and I decided to drive circles around the Austin Convention Center and pass out hundreds of donuts and free trials of MOG to the tired tech industry folk who were getting out of a particularly uninteresting keynote speech. They were very popular and it felt good to put some sugar in everyone’s bowl on a particularly dark and gloomy day for Austin in spring.
We saw our friend Ted Cohen! Hi Ted!
[Zoë Gholson]